Davinder Singh, Founder of M/s Shah Ji D’ziners, is a seasoned entrepreneur and creative leader in the Indian fashion and garment industry. With more than three decades of experience, he has successfully blended inherited textile knowledge with contemporary fashion thinking. His journey reflects commitment, resilience, and a deep belief that true style lies in quality, comfort, and inclusivity rather than trends alone.
Davinder Singh is the son of Shri Bhupinder Singh and comes from a family whose roots in the textile and fabric trade date back to 1947. Following the Partition of India, his forefathers migrated to Delhi and established themselves in the fabric business through perseverance and honest work. In an era of uncertainty, textiles became their foundation, enabling the family not only to survive but to build a respected name in the garment trade. As the third generation, Davinder Singh proudly carries forward this heritage.
From childhood, Davinder Singh was immersed in the world of fabrics, tailoring, and customer interactions. He grew up watching his elders carefully select materials, respect customer commitments, and value relationships over quick profits. These principles became the cornerstone of his professional life and continue to guide his decisions today.
After completing his Commerce degree from Delhi University, Davinder Singh formally joined the family garment business over 30 years ago. While he honored the traditional strengths of the business, he also recognized the need to evolve with changing times. His vision was to transform the family’s strong fabric base into a modern, design-oriented brand that could cater to contemporary tastes without compromising on craftsmanship. This vision led to the creation of M/s Shah Ji D’ziners.
Under his leadership, Shah Ji D’ziners gradually established itself as a trusted name for luxury yet affordable designer wear. Davinder Singh’s understanding of market trends, combined with his creative instincts, allowed the brand to offer stylish garments that appealed to a wide audience. He focused on delivering premium designs at reasonable prices, making designer fashion more approachable.
A defining feature of Davinder Singh’s philosophy is his emphasis on inclusive fashion. He firmly believes that every individual deserves to feel confident and elegant, regardless of body type. This belief is reflected in the brand’s strong focus on custom tailoring and plus-size designer outfits. By giving importance to fit and comfort, Shah Ji D’ziners ensures that customers experience fashion that truly complements them.
The brand’s collections cover a broad spectrum of styles and occasions. These include bridal and non-bridal lehengas, elegant gowns, Indo-western outfits, traditional suits, shararas, and celebrity-inspired ensembles. Each design is created with attention to detail, blending traditional techniques with modern aesthetics to produce timeless pieces.
Quality remains central to Davinder Singh’s work. To maintain consistent standards, he has developed a skilled in-house team of embroidery karigars, cutting masters, and tailoring professionals. This team-based approach enables strict quality control at every stage—from fabric selection to final finishing—ensuring durability, comfort, and refined craftsmanship.
Davinder Singh is equally committed to customer satisfaction and timely delivery. He understands that trust is the most valuable asset in the fashion industry. By honoring commitments and maintaining transparency, Shah Ji D’ziners has built long-lasting relationships with customers and retail partners across India.
Known for his warm and respectful approach, Davinder Singh treats customers as extended family rather than mere clients. He listens carefully to their preferences and offers honest guidance, creating a personalized experience that sets the brand apart. His people-first attitude has contributed significantly to the brand’s strong reputation and customer loyalty.
Within the organization, Davinder Singh encourages a positive and respectful work culture. He values the contribution of artisans and staff, recognizing their skills as the true backbone of the brand. By fostering teamwork and mutual respect, he has created an environment where creativity and craftsmanship thrive.
Today, Shah Ji D’ziners supplies to over 150 stores across Pan India, caters to celebrity clientele, and delivers its creations to customers worldwide. Operating from Chandni Chowk, Delhi—a historic hub of textile trade—the brand continues to grow while staying deeply connected to its roots.
For Davinder Singh, fashion is far more than a business venture. It is a legacy inherited from his forefathers, a responsibility to uphold trust and quality, and an art form that evolves with time. Through Shah Ji D’ziners, he continues to shape the future of Indian fashion by honoring tradition, embracing innovation, and placing people at the heart of every creation.
Contact Details
Davinder Singh
Founder – M/s Shah Ji D’ziners
📧 Email: shahjidziners9@gmail.com
📞 Mobile: +91 99994 88796
📍 Address:
Shah Ji D’ziners
1087/A, Maliwara
Chandni Chowk,
Delhi – 110006, India
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